Apopka-based Performance Business Solutions is involved in the creating a charity event program each year for Community Coordinated Care for Children, Inc. (4C) – an Orlando non-profit that supports early childhood development. Each year, sponsorships, silent auction item gifts and donations continue to pour in right up to event time. Typically, that would be a challenge for any marketer, but Performance Business Solutions has a secret weapon to buy more time – digital booklet printing with ThinkShapes Mail.
“We always have last-minute sponsors and donations so we usually have very little time to print the final program,” explains Darren Crampton, director of National Sales for Performance Business Solutions. “ThinkShapes Mail turns the projects for us in one day without hesitation.”
This year marks the largest amount of money the charity has raised for the auction. Because they were able to hold the donation time open longer by printing the program in a day, 4C was able to accommodate the majority of donated auction items which came through in the two weeks leading up to the event.
“This piece had full black coverage, which can be hard to accommodate with digital printing,” said Karen O’Brien, co-owner of Tampa-based ThinkShapes Mail. “But because of the equipment we use and the finely tuned calibration of our machines, we were able to maintain consistent coverage throughout the program.”
“Our client was extremely happy with the program this year,” said Crampton. “The product looked excellent.”
