How direct mail marketing will bolster your marketing campaign and direct your message to your target market for an increased response rate.
Advertising takes a considerable chunk of a company’s budget. Therefore, it’s in the best interest of business owners to identify the most efficient and cost-effective marketing methods to maximize their ROI.
Direct mail marketing is one of the most resilient, reliable, and affordable ways of reaching potential clients. With the right research tools, businesses can target specific demographics who would be interested in the products, services, or information they have to offer.
Fundamentally, direct mailers use creative strategies to pinpoint potential consumers in a niche and entice them to purchase goods or services. However, you should target the consumers who reside in a geographical location that favors your business.
For instance, if your company offers roofing products and services in Florida, concentrate on the Florida consumer. Directing your roofing marketing efforts to the Nevada market is somewhat wasteful. Even if you reach a motivated buyer in Nevada, they will most likely buy from a local roofing company.
Direct mailers are ideal for creating brand awareness, attracting new customers, enticing existing customers, introducing new products and services, informing and educating the audience, and more. Anyone with a mailbox is a potential recipient of direct mail. Common direct mail marketing strategies include coupons, postcards, catalogs, advertising circulars, trial CDs, and free newspapers, among others.
Direct Mail Marketing versus Digital Marketing
Seeing as we’re in the digital era, one might wonder why companies seek direct mail marketing services when they can utilize digital marketing techniques. Digital marketing has several shortcomings, even with its splashiness or stylishness.
First off, the rise of very low-priced forms of digital ads has paved the way for unethical characters to market illicit deals. You must have seen pop-ups when browsing the internet designed to lure into nonexistent bargains. Those too good to be true offers are often baits placed by hackers and fraudsters, and the modern consumer acknowledges the existence of these gimmicks. As a result, internet users sometimes cannot differentiate between honest digital ads from tricks. Potential customers might mistake your commercial for a ploy.
Email marketing is the digital replica of direct mail marketing. Due to the ease of sending bulk emails, some businesses cannot avoid the temptation of spamming random email addresses, something that irritates email users. The last thing you would want is your marketing email ending up in your prospect’s junk folder. Besides, 37 states have devised laws regarding unwanted emails. You must use an ‘opt-in’ policy when sending marketing emails to protect the reputation of your business.
When it comes to direct mailers, you can send anyone your marketing content confident that they will see it. Additionally, studies by the USPS have shown that 52 percent of Americans gladly read the postcards they receive in their mailboxes.
ThinkShapes Custom Printing Services
Undoubtedly, direct mail marketing is useful, and that’s why it never gets phased out. But mailbox owners receive many letters from different senders all year round. How will yours be favored considering that it’s unsolicited?
ThinkShapes Mail increases the chances of your direct mail being read through shaped printing. This technique involves printing a mail piece, then die-cutting it into a unique shape, and finally processing the mail so that no postal equipment will harm it. With high-tech digital printing equipment, ThinkShapes develops exceptional printouts with sharp and crisp photos and images at 2400 dpi.
Personalizing Your Content
Shaped printing is the key to brand recognition when it comes to marketing with direct mailers. A great way to grab your target’s attention is by designing your pieces in shapes related to your trade. For instance, you can shape your mail to resemble a vehicle if your business is automobile-related. If your brand is famous, you can have your content printed on a card shaped like your logo in your corporate colors.
ThinkShapes listens to your opinions and marketing goals before developing a shape for your direct mail. We can create custom shapes from scratch, or you can choose from one of our reusable templates. If you have designed an image of your own, our technicians will be happy to adopt it.
We often use high-end digital printing to print your shaped mail, that way we can merge your data to personalize and address the pieces all at the same time. Content and images can even be changed out depending on who the recipient is. Then we die cut and mail either as a shaped postcard or in crystal clear envelopes to kick start your direct mail marketing campaigns.
TSM Comprehensive Direct Mail Services
ThinkShapes custom printing services encompass design, printing, mailing lists, all forms of direct mail services and fulfillment. Our USPS approved software will ensure you get your direct mail to your prospects at the lowest possible postage rates.
Contact us now to discuss your marketing needs and get your direct mail rolling!
