How custom die-cutting can an advantage to your marketing strategy.
Direct mailing services continue to be one of the most effective methods of marketing in a company’s arsenal. No matter what changes occur in any industry, you can always rely on this tried-and-true method to improve your brand’s reach while getting the word out on products, services, events, discounts, and other happenings.
Many companies in recent years have utilized die-cut printing to design and implement marketing materials that allow them to stand out. To help you take advantage of this awesome design technique, here are some creative and fun custom die-cutting ideas for your next marketing campaign:
Strengthen Your Company’s Logo
A well-designed logo can help consumers immediately identify your brand. You’ve probably spent a great deal of time developing, implementing, and maybe even redesigning your company’s logo over a period of months or years, so why not use custom die-cutting to help it stand out? Putting your logo front and center as part of your direct mail marketing strategy will help it get more notice, which is instrumental in being able to stand out among your competition.
Create Shaped Printing Materials Through Custom Die Cutting
As Jerry Seinfeld might say (*adopts substandard Jerry voice*), what’s the deal with shaped printing materials? Why are there so many options and why do people love them so much? Seriously, though, shaping your direct mail pieces into people, animals, or objects is a surefire way to get a recipient’s attention. In fact, there’s a likely chance that he or she will want to share an especially interesting mailer with their friends.
Promote Customer Interaction
Standard direct mail that utilizes creative design techniques, different shapes, and a clear message will automatically put anything you send out above much of your competition. If you really want to get a recipient’s attention, however, then interaction using custom die-cut printing is the best way to go. Constructing direct mail marketing materials that use pull tabs, cut-out doors, and other design features that spark interaction is a fun way to engage a potential customer.
Design a Funny Animal or Mascot
There’s an obvious reason so many companies use a funny animal or other type of mascot as part of their brand – it works! Over the years, we’ve seen a famous mouse, gecko, Chihuahua, lamp, Jack in the box, and many others help their businesses connect with potential customers. If your company doesn’t have a mascot and isn’t interested in developing one, any type of animal or other funny shape will help grab a recipient’s attention.
Highlight a Motto or Popular Quote
If your company has a motto that will translate well when used as part of a mailing campaign, then by all means, use it! When used in conjunction with digital printing techniques, this can be a fun way to grab a person’s attention while also delivering your brand’s message. If not, you can use a popular quote from history, pop culture, or literature. You may also want to alter a quote so that it’s geared toward your business.
Utilize Typography to Add Some Style with Custom Die Cutting
A lot of people may not know what the word typography means, yet they’ve seen it hundreds or probably thousands of times. Many consider typography to be an art form, which makes it a perfect pairing with custom printing services and techniques. This is a fun way to add a bit of style to your marketing materials and will effectively grab a customer’s attention far more than any standard typeface will.
Contact ThinkShapes Mail for Custom Die-Cutting Strategies
Die-cutting strategies have the potential to put your business past your competitors without breaking your marketing budget. ThinkShapes Mail can help you develop a creative and fun marketing campaign with the use of custom die-cutting techniques. If you’d like more ideas or are ready to begin your next campaign now, reach out to our design experts at (800) 889-4406 to schedule a no-cost consultation.
