What are the benefits of using die-cut mailers over traditional letters and mail?

Even if you’ve never heard the term “die-cut” before, we can guarantee that you’ve seen it in action many times. Die-cutting is a process that utilizes specialized machine tools to shear, cut, and form materials into customized shapes and sizes for marketing and other purposes. This is basically what makes shaped printing a feasible option with direct mailing services.

With the use of die-cut postcards and uniquely shaped mailers, you can have a positive impact on your business and brand. Let’s take a look at a few advantages that these types of unique mailers have when you’re trying to get the attention of existing and potential customers!

Distinctive Shape of Die Cut Postcards

With so many marketing options currently available to businesses, it’s often difficult to stand out in a crowd. To make that happen, you must tap into all of your creative juices and do something different and bold. Perhaps you want to bring attention to your dog grooming business by using the shape of a cocker spaniel or maybe you’d love a burger-shaped mailer for your restaurant? While other direct mailers will be flat and uninteresting, digital printing that utilizes die-cut techniques to create a unique shape will immediately draw a recipient’s attention.

Endless Creative Possibilities for Die Cut Postcards

Perhaps the greatest thing about die-cut postcards is that the possibilities of what you can do with the process are practically endless. Instead of having perhaps a few dozen options available to you, any shape you think can be turned into a direct mailer. This kind of custom printing services can incorporate a mascot, a symbol of your industry, your company’s logo, or a unique design that simply tickles your fancy. You can also create a series of images that build upon each other throughout multiple campaigns.

Persuasive Marketing

Humans are visual creatures, and it’s been proven that if you can appeal to that nature, then you’re already one step ahead of the game. Whether you’re marketing a service, promoting a new product, announcing an event, or are using shaped mailers for any other reason, recipients are more likely to be persuaded by this type of creative endeavor. They’ll also be persuaded to share your advertisement with friends and family!

Brand Recognition

Creating and maintaining a recognizable brand is one of the most important elements of any business. If you can get someone to immediately identify your company through the use of direct mail marketing campaigns, then you’ll go a long way to growing your business as a whole. Designing a die-cut shaped mailer will allow you to do this in a creative, exciting way. In fact, with continued marketing campaigns utilizing the same techniques, recipients will be able to recognize your brand from the shaped mailers alone.

Great Campaign ROI

As every business knows, return on investment (ROI) is what marketing is all about. You want to ensure that every marketing campaign has a high ROI so that your budget isn’t spread too thin or is ineffective. Direct mailers that have gone through a custom printing process to form and shape a flyer or pamphlet will be more cost-effective and ensure a better response and return.

Contact ThinkShapes Mail for Your Next Direct Mail Campaign

ThinkShapes Mail will work closely with you to develop die-cut postcards and uniquely shaped mailers that will improve your business exposure and pull in customers. If you’d like to learn more about our custom printing services or are ready to get started right now, give us a call at (813) 885-2225!