How die cut shapes improve your marketing campaigns.
Direct mail marketing and fruitful outbound marketing are intertwined. However, you can only succeed if the target audience reads your content and responds. USPS data shows direct mail to have at least a 90% open rate, but how can you ensure your postcards or flyers don’t go straight to the trash bin?
A surefire strategy is ensuring that your marketing pieces are distinctive. When your prospects open their mailboxes, your copies should command attention at a glance. Top marketers have found die cutting and custom printing services to be essential drivers of direct mail marketing.
Die Cut Printing: Overview
Die cutting is a fabrication process that involves stamping out shapes from an array of materials using specialized machine tools. You can create virtually any form from materials like metal, plastic, leather, canvas, paper, and rubber, among others.
You begin by designing a die out of a two-dimensional pattern. The die cutting machine then creates die cut shapes by cutting out exact copies of your die from stock material.
Benefits of die cutting include the precise and professional appearance of the end products and their uniformity. It’s also faster than other cutting methods, and the materials you can use are boundless. Though the technique has many applications, we will focus on the creation of custom marketing pieces.
Die Cut Designs in Direct Mail Campaigns
Providers of professional direct mailing services use die cuts to create more impactful, visually appealing mailers. Below are some ways in which die cut printing can boost your marketing efforts.
Shaped Mail Stands Out
When mailbox owners receive a bunch of letters, they scan through them quickly to separate what looks important from junk. The priority will often be letters from people and businesses they know.
With this in mind, your unsolicited marketing copies face the risk of getting ignored. Die cutting and shaped printing makes your pieces more conspicuous than the rest, thereby increasing their open rates. A postcard shaped like a roof, for instance, will make your roofing marketing prospects more curious about your products than a typical catalog.
Die Cuts Have a Professional Look
Some advertising vehicles like postcards and flyers are relatively inexpensive. Some people will not value the message if you hand them a cheap-looking piece. If you add die cut designs to your copies, they’ll look more professional, and more people will want to read them.
Die cut direct mail creates a notion that you’re sending the addressee something valuable because you appreciate them. What do you think they’ll say about your brand? That you’re likely to offer quality products and top-notch customer service. Consequently, your list of loyal customers will grow faster.
Customization Promotes Word of Mouth
People like to share exciting or unusual things with their friends. Today, funny pictures and videos spread like a bushfire on social media platforms.
Smart marketing pieces, like business cards, get passed between friends and colleagues because everyone wants to display their uniqueness. The same can happen to your direct mail if you are artistic with your die cut design.
Better Brand Recognition
Apart from logos, slogans, and corporate colors, shapes unique to your business contribute to the recognition of your products. Most consumers recognize brands the moment they see their associated pictures. With custom die cuts, you can shape your brand identity in the market by using designs that best present your products.
Die Cut Designs Are Reusable
The production of a unique die for your business will benefit your campaigns. Fortunately, you can reuse the template as many times as you wish. Given the quality you get with die cuts and professional digital printing, your future projects will be quite cost-effective.
ThinkShapes Mail Will Help You With Die Cut Shapes
Die cut shapes have helped marketers to defeat the monotony of traditional square mail. Marketers can spark the interest of prospective buyers with amazing designs and convert them into buying customers.
If you’d like some help with your direct mailing campaigns and custom printing services, ThinkShapes Mail is ready to help you spread your message to your customers in an effective and unique way. Contact us today, and our team will gladly assist you.
