It’s good for business and good for the planet. Sending shaped mail means you can send a lot less and get a whole lot more interest in what you’re pitching. In fact, on our site, you can calculate the ROI of your shaped campaign versus a traditional postcard campaign in just a few easy steps.
We call it the ROI calculator, and it can help justify the slight added expense of sending shaped mail. Here’s an example:
Typical ROI: 5000 6 x 9” postcards mailed at $.42 each for a total investment of $2,050. 1% return yields 50 responses. If each response is worth $250 to you, you’ll make $12,500 from the entire campaign or a net profit of $10,450.
ThinkShapes ROI: 2,500 shaped pieces mailed at about $0.90 each for a total investment of $2,250. 3% return yields 75 responses. If each response is worth $250 to you, you’ll make $18,750 from the campaign, and a net profit of $16,500.
Notice with shaped mail you send out less and still surpass the performance of a traditional square mail campaign. While both bring in new revenue, shaped mail is more efficient and more effective, time after time.
