Kelly Hunt, Registered Pharmacist and President of Kelly’s Family Pharmacy, knew the exact prescription for success when seeking a unique business card. He wanted something that would set them apart from the big national chain pharmacies, and be as unique as the one-to-one attention they provide. Settling on a shaped business card of his logo, he set about to find a company to bring it to life.Â
“As a small company, we are looking for any advantage that will set us apart from the competition,†said Hunt.  “Our cards have done that. From my perspective, ThinkShapes Mail has also done that. We tried to get these unique cards made by about six other companies only to be told that it could not be done or was not available. I never heard that from anyone at ThinkShapes.â€
Easley, South Carolina-based Kelly’s Family Pharmacy had a logo that lent itself well to a shaped business card, explains Karen O’Brien, co-owner of Tampa-based ThinkShapes Mail. Pairing it with QR codes made it even more of a hit among customers.Â
“Kelly’s Family Pharmacy knew exactly what they wanted from the moment they called, and their bow tie logo was perfectly suited to a shape. Studies show those cards will be held onto and shared more by his customers than a standard one,†said O’Brien.
“I wanted a unique, eye-catching card that provided all necessary information about our pharmacy and utilize the latest in technology,†said Hunt. “Our cards have two QR codes that allow our customers to add our contact information to their smart phones and visit our website immediately. They’ve been such a hit that it has actually sparked conversations in the store among customers as they scan the QR codes and talk about how neat our cards are.â€
Shaped business cards are a cost effective way to stand out in a sea of 2 x 3†rectangles, and can be customized to be any shape or size.  ThinkShapes Mail has produced everything from latches to puzzle pieces to promote both non- and for-profit companies throughout the U.S.Â
