Competitive sports for children in middle and high school doesn’t just require athleticism and commitment on the part of the players, parents and coaches, they also require much community support.
Take, for instance, the Tampa Bay Inferno – a not-for-profit, girls Amateur Athletic Union (AAU) basketball organization that plays in over a dozen tournaments throughout Florida in a six-month period. Players must cover the costs of gym rental, uniforms, basketballs, insurance, and travel expenses such as transportation, lodging and food. Keeping the most talented players on the team can be tough when the burden of covering expenses is something some families simply can’t budget for.
The solution? A shaped handout with the team schedule, web address and a call to follow and support the girls. The monies raised go toward scholarships that help keep these kids in the game. At least two or three girls on each of the Inferno’s five teams are on full scholarships, while the remaining funding helps offset costs for all the other families in the program.
“Not only are we raising funds, but we are raising the awareness of our organization,” said Jess Louk, head coach for the 6th grade team. “Overall, the piece has generated a lot of excitement for everyone.”
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Equally important, the funding helps these talented girls keep winning. In 2012 alone, Tampa Bay Inferno girls teams won 10 of the tournaments they entered.
“Shaped handouts help non-profits stand out. Because they have a longer shelf life, they keep the organization top-of-mind much longer than a traditional rectangular promotional piece,” said Jim O’Brien, co-owner of Tampa-based ThinkShapes Mail.
